The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL

Had to re-blog this and share with everyone because this is exactly how I feel, and I’m offended by this attitude from ANY brand. There’s a fine line between defining your demographic and publicly shaming everyone over a certain size. That’s disgusting and deplorable. It also probably explains why I never see anyone going into A&F EVER!

Kristen Lamb's Blog

I wasn’t going to blog at all this week. Have been taking a break and refueling. But when I came in from being away for a week, one of the first articles I saw was regarding Abercrombie & Fitch CEO Michael Jeffries’ “marketing campaign” for the preppy clothing line (quoted in the meme above).

Jeffries isbeing hailed by some marketing experts as a brilliant visionary, but I wonder how he would be perceived if he was excluding people of color or sexual orientation. What would people think if he only wanted “white kids” or “straight people” wearing his clothing line?

Don’t get me wrong, A&F has the right to define their demographic, but we as consumers have a right not to buy clothes from such an uncreative designer that has such a warped vision of beauty and a skewed sense that Skinny=Popular & Cool. Even Perez Hilton weighed…

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This happens to people all the time and it’s disgusting how these collection agencies treat you. It’s important to fight back. Check your credit report twice a year, request in writing to any company with incorrect info that the issue be removed. Continue to pursue it until you see it removed for yourself, for good.