100% brand protection. Do a quick search on all the MLB players that have had to retire due to concussions, and then look at the very LONG list of NHL players that have lost so much of their normal ability to function due to concussions. I have a professional hockey player type history of concussions that began when I was under the age of 4. I’m now hitting double digits and doctors refuse to take me seriously and realize just how much this has affected my life. People seem to think anyone that isn’t an athlete is faking these symptoms, but it can and it does happen to people who are no longer athletes or never were athletes to begin with.