100% brand protection. Do a quick search on all the MLB players that have had to retire due to concussions, and then look at the very LONG list of NHL players that have lost so much of their normal ability to function due to concussions. I have a professional hockey player type history of concussions that began when I was under the age of 4. I’m now hitting double digits and doctors refuse to take me seriously and realize just how much this has affected my life. People seem to think anyone that isn’t an athlete is faking these symptoms, but it can and it does happen to people who are no longer athletes or never were athletes to begin with.
“The willingness to forgive is a sign of spiritual and emotional maturity. It is one of the great virtues to which we all should aspire. Imagine a world filled with individuals willing both to apologize and to accept an apology. Is there any problem that could not be solved among people who possessed the humility and largeness of spirit and soul to do either — or both — when needed?” ~Gordon B. Hinckley