Had to re-blog this and share with everyone because this is exactly how I feel, and I’m offended by this attitude from ANY brand. There’s a fine line between defining your demographic and publicly shaming everyone over a certain size. That’s disgusting and deplorable. It also probably explains why I never see anyone going into A&F EVER!
I wasn’t going to blog at all this week. Have been taking a break and refueling. But when I came in from being away for a week, one of the first articles I saw was regarding Abercrombie & Fitch CEO Michael Jeffries’ “marketing campaign” for the preppy clothing line (quoted in the meme above).
Jeffries isbeing hailed by some marketing experts as a brilliant visionary, but I wonder how he would be perceived if he was excluding people of color or sexual orientation. What would people think if he only wanted “white kids” or “straight people” wearing his clothing line?
Don’t get me wrong, A&F has the right to define their demographic, but we as consumers have a right not to buy clothes from such an uncreative designer that has such a warped vision of beauty and a skewed sense that Skinny=Popular & Cool. Even Perez Hilton weighed…
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And The Moon Sees All 
I walk by this store every day on my breaks from work – I walk inside the mall to work out my frustrations, lol. I have seen people go inside, but mainly rail thin rich kids. That and Hollister (I think that’s their sister company?). I won’t lie and say I haven’t gone inside, but I’ve tried on the clothes and they definitely are not tailored for girls with curves so I have never purchased anything from them. I never discriminate when it comes to clothes shopping but seriously, you can tell they cater to a type. They can do whatever they want with their business, but the way they have expressed it is not okay.