The Real Problem with Abercrombie & Fitch—How Jeffries’ Message Hurts Us ALL

Had to re-blog this and share with everyone because this is exactly how I feel, and I’m offended by this attitude from ANY brand. There’s a fine line between defining your demographic and publicly shaming everyone over a certain size. That’s disgusting and deplorable. It also probably explains why I never see anyone going into A&F EVER!

Kristen Lamb's Blog

I wasn’t going to blog at all this week. Have been taking a break and refueling. But when I came in from being away for a week, one of the first articles I saw was regarding Abercrombie & Fitch CEO Michael Jeffries’ “marketing campaign” for the preppy clothing line (quoted in the meme above).

Jeffries isbeing hailed by some marketing experts as a brilliant visionary, but I wonder how he would be perceived if he was excluding people of color or sexual orientation. What would people think if he only wanted “white kids” or “straight people” wearing his clothing line?

Don’t get me wrong, A&F has the right to define their demographic, but we as consumers have a right not to buy clothes from such an uncreative designer that has such a warped vision of beauty and a skewed sense that Skinny=Popular & Cool. Even Perez Hilton weighed…

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True Struggle…

True Struggle

“Struggle is the food from which change is made, and the best time to make the most of a struggle is when it’s right in front of your face.

Now, I know that might sound a bit simplistic. But, too often we’re led to believe that struggling is a bad thing, or that we struggle because we’re doing something wrong. I disagree. I look at struggle as an opportunity to grow.

True struggle happens when you can sense what is not working for you and you’re willing to take the appropriate action to correct the situation. Those who accomplish change are willing to engage the struggle.”  ―Danny Dreyer

Lets face it, the struggling sucks and it makes you ask yourself if life ever gets a little easier. We can all use a bit of breathing room, and a large dose of inner peace.